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43% Revenue Increase in 3 Months
PROJECT OVERVIEW
Crucial FOUR sources the most nutrient-dense food worldwide to address the people who want a limitless lifestyle without mere empty calories. Nutritionally depleted food leads to low energy, high stress, fluctuating performance, and unstable immunity. To achieve that, they provide minerals, herbs, animal biotics, and functional mushrooms.
The field of wellness is vast and requires deep understanding. The team of Crucial FOUR also wanted reliable up-to-date trendy methods of marketing to their audience.
THE CHALLENGE
CRUCIAL FOUR IDENTIFIED THE NEED TO:
Leverage sophisticated merchandising strategies to improve their engagement.
Founder-led messaging that is captured through visual storytelling.
Expanding their owned marketing channels to email, sms & mobile application.
THE SOLUTION
“LUCK IS WHEN PERSISTENCY MEETS OPPORTUNITY”
Charles Barber.
Founder & Fornulator
of Crucial FOUR
We immediately dived into the brand’s main strategy and mission: four missing food groups, with each corresponding to a common health concern - stress, energy, immunity, and performance. This led to segmenting people into four main segments.
THE STRATEGY
KICKSTARTING THEIR RETENTION MARKETING JOURNEY
Implemented an AOV & LTV analysis of multiple subsegments within the four major ones to find the purchasing behaviors based on a RFM analysis that crafted our offers.
Deducted multiple internal interviews to understand the tone, the demand, and the opportunity.
Crafted a variety of bundled offers to incentive loyalty and trust based on different purchasing milestones.
We Implemented a new look and feel to the brand, suited for its positioning.
Split the customer journeys based on the number of purchases and interactions with the brand to further personalize highly efficient targeted behavioral flows.
Dived deep into the content strategy of the brand by identifying seasonal patterns that pre-framed the audience before sale events.
Build a mobile app from scratch.
A monthly diversified calendar with content to engage, inspire, convince and entertain the database with relevant content.
Tested and warmed up two different emails in order to set up best deliverability practices and become more visible. This also helped reach more people outside the promotion and spam folders.
THE RESULTS
RECORD MONTH AND DAY SALES
We didn’t just partner with Crucial FOUR but wholeheartedly believe in their mission and value to this day. This made our work seamless, efficient, and enjoyable. The field of wellness is a vast space that always needs more education and evolves every day. We are happy to have been part of Crucial FOUR’s journey.
FROM 28%
TO 55%
email revenue
to store sales
35%
INCREASE
in AOV
200%
INCREASE
in the sendable audience
53%
INCREASE
email revenue in repeat purchase rate
27%
CONVERSION
in the lead capture funnel